Visits to your website can be said as traffic, the more traffic to your website, the more crowded the website can be. But can this be a good thing? Traffic that enters your website can be sourced from anywhere, for example search, social media, advertisements, bots and so on. In the world of SEO there is a term called organic traffic, in this article we will discuss what organic traffic is and the reasons why organic traffic is important.

There are many motivations that make users visit your website. These visits are divided into organic and inorganic visits. The term Organic Traffic is used to describe natural visits made by users such as searches, direct visits, not from bots or paid advertisements. Organic visits indicate that your website is attractive in the eyes of search engines, so how to get organic visits? One of the techniques used is SEO.

SEO is an acronym for Search Engine Optimization, SEO is a strategy that can help your website appear on the top page of search results. When a website appears on the first page of search results, the chances of your website being visited will be higher.

And what distinguishes organic and paid traffic is the use of fees. You will get free visitors called Organic, while the paid traffic costs will be used due to the visitor cost per click on your ads. Another factor is time. With paid advertising, you can get site visitors instantly while Organic Traffic takes longer.

And if you terminate paid advertising, all your paid ad traffic will drop drastically, and your website will no longer appear on the search start page, while organic traffic will still appear on the search start page.

Users enter keywords into search engines to find the information they need. If the information that appears is the information that the user wants, then your chances of getting new customers, email lists, or followers are higher.

Organic traffic can also increase Domain Authority which means it will increase the relevance of your website to certain topics. In addition, relevant information will increase the level of user confidence in your website. Increased Domain Authority and user trust in your website means increasing the potential for more visits from search engines than visits from advertisements, social media and so on.

The best technique to increase organic traffic to your website is to use SEO techniques. The description of the steps that need to be done are as follows:

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